Commercials & TV/web ads · Lyon & Auvergne-Rhône-Alpes
Commercial video production in Lyon, France: TV and online ads that get your message across
Concept, script, filming, editing and versions for every screen: we produce your commercial right through to broadcast-ready files.
COMMERCIAL VIDEO
Commercial video: one idea, one message, a few seconds
A commercial has very little time to be understood and make people want more. In Lyon and across Auvergne-Rhône-Alpes, Pixel Production designs and produces ads for television, cinema, the web and social media. We write the script, film, edit and prepare the versions your campaign needs.
An ad doesn’t present the whole company. It carries a single message, an offer, a launch or a brand idea, for a given audience and period. To introduce your company, its trades and its teams, a corporate video is a better fit.
We are based between Lyon and Bourgoin-Jallieu. We work directly with you, from the first idea to the final file. If your campaign also needs still visuals, our commercial photography team takes over.
What a commercial brings to your brand
Get your name known
An ad seen on TV, at the cinema or online puts your name in front of an audience that wasn’t looking for you.
Announce something new
A new product, an opening or a seasonal offer reaches its audience at the right moment.
Prompt people to act
The film ends on a clear action: visit your website, come to the shop, call or book.
Stand out
A strong creative idea sets you apart from competitors who all say the same thing.
Stay recognisable
The same tone and visual codes from one screen to the next make your brand familiar.
Know what works
Several hooks for the same ad can be compared in your online campaigns, so you keep the most effective one.
FORMATS
TV, online, cinema: the commercials we produce
Where the ad will run determines its pace, length and framing. We choose the format with you, then prepare the versions your media plan requires.
TELEVISION
TV commercial
A short film written for the TV screen, delivered to the technical specifications required by the channel or its advertising sales house.
ONLINE
Online video ad
Ads for YouTube, social media and sponsored campaigns, understood with the sound off from the very first seconds.
CINEMA
Cinema ad
A film designed for the big screen and cinema sound, on its own or as a version of your TV commercial.
CAMPAIGN
Multi-version campaign
A main film and its short, vertical or local versions, filmed in one go for the whole campaign.
BRAND
Brand film
Your brand and what it stands for told through a story, rather than through a time-limited offer.
LAUNCH
Launch ad
Something new shown in use, to announce it at launch. For a product on its own against a neutral background, see our product and packshot video.
A campaign or launch to prepare?
Tell us your message, your channels and your air date: we will come back to you with a film idea and a quote.
OUR METHOD
Your commercial: our 5-step method
An effective ad is decided on paper. Each step is approved with you before moving on to the next.
WHY US
Why choose Pixel Production for your commercial
Your contacts stay the same
Project managers and then camera operators on your ad, Arthur Bourgeois and Tom Regnier follow it from start to finish, and Tom edits it. The idea approved at the outset reaches the screen intact.
Graphics made in-house
The animated logo, titles, on-screen text and graphic effects of your ad are created by Simon Tummers, our motion designer.
Locations within easy reach
City, mountains, shop or industrial site: from between Lyon and Bourgoin-Jallieu, we travel to your filming locations anywhere in Auvergne-Rhône-Alpes.
CLIENT REVIEWS
What our clients say
OUR WORK
Our commercials
A glimpse of the commercials and brand videos we produce.
FAQ
Commercial video production in Lyon: your questions
Have a question that isn’t listed? Ask it when you request a quote.
How much does a commercial video cost?
The quote depends on the scriptwriting, the number of filming days, locations and sets, music, the number of versions to deliver and the scope of the broadcast rights. Media buying from channels or platforms is not included: it is negotiated directly with the advertising sales houses.
What is the difference between a commercial and a corporate video?
A company, its trades and its teams are presented in a corporate video, designed to be watched for a long time. A commercial carries a single message, an offer or a brand idea, for a specific audience and broadcast period.
Can you produce a TV commercial?
Yes. Each channel and its advertising sales house set their technical requirements before broadcast. We gather these specifications at the briefing stage so we deliver exactly the version expected.
How long should a commercial be?
No single length suits every channel. On TV and in cinemas, it depends on the airtime bought; on social media, the message has to land in the first few seconds. We often plan a main version and shorter cut-downs.
Who appears in the commercial?
Depending on the script, your employees, your customers or simply your product. We direct the people on camera during filming. Publishing the image of a recognisable person generally requires their written consent, specifying the media, duration and territory of use.
Can you adapt the commercial for social media?
Yes. Short, vertical or square versions are planned at the storyboard stage and filmed on the same day as the main film.
OTHER SERVICES
Our other types of video
An ad to prepare for your next campaign?
Even without a script, describe your message and your channels. We will send you a first film idea and a quote, with no obligation.